A long watch time means that you’re delivering valuable content a short watch time means that your content should likely not rank. When it ranks videos, YouTube cares about a metric called “watch time” - in other words, how long viewers stay on your video. You’ll also need to think about YouTube analytics and engagement. So, as you try your hand at YouTube SEO, think about how you can incorporate terms and phrases that are used by your target audience. For instance, if someone searches for “how to tie a tie,” YouTube won’t deliver a video titled “how to tie your shoelaces.” Instead, it will serve search results that answer that specific query. Just like any search engine, YouTube wants to deliver content that answers the searcher’s specific query. To get videos to rank on YouTube, we must first understand the YouTube algorithm and YouTube’s ranking factors.
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